The New York Times Magazine piece, "Brave New World of Digital Intimacy," is essential reading for anyone who wishes to understand the social networking phenomenon. Tools like Facebook and Twitter are reducing the loneliness, alienation and rugged individualism of the late 20th century. That era was dominated by one-way, passive television-watching. That era saw masses of people uprooted from close-knit small towns to disconnected and impersonal suburbs. They commuted to cities in automobiles by themselves, and moved often for job opportunities, recreating themselves frequently. A few years here, a few years there, a few years at the next place. It was hard for these baby boomers and Generation X'ers to keep up with people. Many have had a tendency to bowl alone; they've become "disconnected from family, friends, neighbors, and our democratic structures."
In this new era, dominated by Generation Y'ers and Millenials (born between 1982 and 2000), we are more likely to engage in interaction online, networking than television-watching, more likely to communicate routinely with family, friends, neighbors, and engage with democratic structures. Through social networking it's easy to arrange carpools, trade on Ebay or barter on Craigslist. With social networking, people are returning to small-town-like connections where you keep up with people all your life that you've known since elementary school. Yes, privacy is diminished, but so has loneliness. Instead of feeling like rugged individualists who must make it in the world on our own, without the help of others, our "ambiant awareness" of social ties and connections is now constant. We are living in an electronic village and looking out for each other. A communitarian mindset replaces the libertarian "every man for yourself / you're on your own" mindset and of the late 20th and early 21st century and perhaps not coincidentally, the cowboy diplomacy of the Reagan/Bush years is coming to an end.
Books like Millenials Rising: The Next Generation, and Millenial Makeover devle in some depth on these trends, although they don't devote a lot of space specifically to social networking because it's so new.
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