Since the mid 1990s, I've predicted that the Internet would at some point reach enough critical mass to decide an election, like television did in 1960 when John F. Kennedy beat Richard Nixon on TV (though radio listeners to JFK's debates with Nixon thought Nixon won). Since the 2000 election (the last time there was an open seat) was effectively a tie, it looks like 2008 could actually be the fated Internet election.
"How the Web Contest Predicted the Real Thing" is an article by Jose Vargas in The Washington Post. He quotes Peter Leyden, head of the New Politics Institute, a liberal think-tank analyzing the Internet's impact on politics. "The web called it early," he said -- if you looked at Internet traffic and enthusiasm in the summer of 2007 you could have predicted that Obama's campaign would capture the public imagination. Obama targeted the web early on, posted far more online videos to YouTube.com than Clinton or McCain or the other candidates, and mobilized far more of his supporters online, through social networking sites and cell phones, he observed.
Morley Winograd and Michael Hais essentially predict 2008 is the Internet election in "Millenial Makeover: MySpace, YouTube, and the Future of American Politics." The authors contend that we're seeing a major shift in American politics and government, most likely favoring the Democrats and public policies associated with that party, in 2008 and beyond.
("Why Are These Democrats Smiling? It's Cyclical," NYT review; WSJ Book Excerpt; "Politics May Never Be The Same," Michael Barone's review in the WSJ; "Next Generation is Shaping Politics through Social Networks," Mercury-News interview with the authors; "Bring on the Next Civic Generation, the Millennials," Detroit News review; the book's home page.)
Winograd and Hais identify the Millenial Generation as those "born between 1982-2003, the
largest and most diverse generation in history, numbering roughly 100
million, or a third of the total U.S. population." They:
-- Are more
optimistic and upbeat than Gen-Xers or Baby Boomers before them, they
believe they have a greater chance of bringing about social change.
-- Are Technology-born and bred on YouTube, Google, Napster, Facebook, MySpace and other innovations.
-- Have "confidence in the federal government" and have no fear of having a role in it.
-- Two-thirds say things in America are currently "off track."
-- Place greater significance on their feeling about the Republican and Democratic parties.
-- Voted for Democratic house candidates over Republicans by 60 to 30 percent. (Source: San Francisco Chronicle)
"There are good reasons to think that 21st century politics will be better than politics was in the 20th century," writes Tim Lee in the Techdirt Insight Community. "The rise of blogs, YouTube, and other participatory media has gotten
more people engaged and invested in the political debate, which in turn
makes them more likely to open their wallets."
I suspect we'll see more and more candidates and advocacy organizations using YouTube.com to get their message out cheaply. Dan Besse didn't win his campaign for NC Lt. Governor, and he didn't have a lot of money. But his two-minute video, "Dan Besse for a safer, cleaner, more livable, NC," though it didn't use any "production values" except an artist and a sketch pad, garnered 9,976 views between the day it was posted, Feb. 17, and primary election day, May 6. (Hat tip to "Under the Dome.") Nearly 10,000 hits without paying a red cent to a television station or cable TV company -- that seems pretty cost-effective to me.
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