Erik Qualman, the creator of this video, has certainly generated curiosity about himself. I've now Googled him and checked out his Wikipedia profile. He's coined a word, "socialnomics: word of mouth on digital steroids."
The video is a good promotion for the growing importance of social media: "90% of consumers trust peer recommendations," compared to only 14% who trust advertising.
And I want to know more about how "we will no longer search for products and services...they will find us via social media."
I do think there's still a tangible sales pitch to be done on the ROI on social media, not simply that, as Qualman says, the ROI "is that your business will still exist in five years."
The quick factoids in this video raise a lot of questions: