"The continuing loss of audience and the aging demographics suggest that, in time, something must give. It is possible that newspapers will have to change a great deal more than they have or their financial health will not be sustained." -- State of the News Media 2004 report.
Companies that produce newspapers need to think of themselves as producers not just of newspapers but of INFORMATION in many different forms. They should repackage content in different formats to lure new readers. My blog and enewsletter, "Experience the Arts Now," chock full of hyperlinks around the web, is one example of a way to lead, guide and lure special interest group back to a news product. A newspaper web site could charge $20 a year for such content delivered by email or accessed on the web, capture just 5,000 subscribers and win revenue of $100,000.
Editor and Publisher columnist Steve Outing offers another provocative idea for newspapers: "The citizen-journalism movement is where journalism is heading. Newspapers, if they want to stay in the game, need to acknowledge the "lecture" model of journalism is dying, and join in the "conversation."